8 Elements Of A Good Website Design
Article Courtesy of ReachLocal.
Your landing page begins the conversation with potential customers who find your website through both online and offline advertising and organic search results. It is your first chance to present a compelling offer, showcase your products or services, and convince them to contact you. You only have a few seconds to capture their interest, so your landing page should create a positive experience, establish credibility, and most importantly, help drive conversions for your business.
Key Message/Headline
Site visitors typically spend less than 10 seconds deciding if your landing page meets their needs, so make sure they see your business name and core value proposition as soon as they land on your site. Your key message should be as close as possible to any advertising that brought visitors to your site.
Call to Action and Contact Info
Your call to action should be one of the first things your visitors see, along with your phone number, email, address, and hours of operation. Placing your call to action along with your phone number and email prominently at the top of your site makes it easy for potential customers to contact you.
Photos and Videos
Photos of your team, office, or of products or services provide a personal touch. In addition, videos are becoming popular because they tend to engage visitors in a more personal way than static images. Use professionally produced photos and test them in different browsers to ensure they load correctly.
Core Product or Service
Clearly display the main product or service you want your visitors to know about, so they can immediately see what you offer. If you have a large number of product or service offerings to show, group them by categories and use images to identify them.
Location or Service Area
Convenience is a top factor for consumers looking for a local business, so it is pertinent to clearly display your location(s) or service area(s). Include a map so customers can find you or quickly determine if they fall within your service area(s).
Unique Selling Points
Tell your visitors what sets your business apart from the competition, what specialties you offer, and what makes your products and services valuable to a potential customer. Your selling points should communicate your strengths and how you will meet your customers’ needs.
Relevant Content
Fresh content such as your latest news, current offers, and product descriptions are appealing to new and returning visitors. Make sure copy is easy to find, concise, and free of typos and jargon. Personalize your value proposition by addressing your consumers directly and emphasizing the benefits they will receive.
Simple Design
Present a clean layout with your most important information above the fold. Use the same colors and visual elements from your ads to improve consistency, and remove clutter such as links and graphics that are unrelated to your key message.
Site visitors typically spend less than 10 seconds deciding if your landing page meets their needs, so make sure they see your business name and core value proposition as soon as they land on your site. Your key message should be as close as possible to any advertising that brought visitors to your site.
Call to Action and Contact Info
Your call to action should be one of the first things your visitors see, along with your phone number, email, address, and hours of operation. Placing your call to action along with your phone number and email prominently at the top of your site makes it easy for potential customers to contact you.
Photos and Videos
Photos of your team, office, or of products or services provide a personal touch. In addition, videos are becoming popular because they tend to engage visitors in a more personal way than static images. Use professionally produced photos and test them in different browsers to ensure they load correctly.
Core Product or Service
Clearly display the main product or service you want your visitors to know about, so they can immediately see what you offer. If you have a large number of product or service offerings to show, group them by categories and use images to identify them.
Location or Service Area
Convenience is a top factor for consumers looking for a local business, so it is pertinent to clearly display your location(s) or service area(s). Include a map so customers can find you or quickly determine if they fall within your service area(s).
Unique Selling Points
Tell your visitors what sets your business apart from the competition, what specialties you offer, and what makes your products and services valuable to a potential customer. Your selling points should communicate your strengths and how you will meet your customers’ needs.
Relevant Content
Fresh content such as your latest news, current offers, and product descriptions are appealing to new and returning visitors. Make sure copy is easy to find, concise, and free of typos and jargon. Personalize your value proposition by addressing your consumers directly and emphasizing the benefits they will receive.
Simple Design
Present a clean layout with your most important information above the fold. Use the same colors and visual elements from your ads to improve consistency, and remove clutter such as links and graphics that are unrelated to your key message.
This article was provided by Tim King at ReachLocal Atlanta. ReachLocal is a reseller of Google and runs Pay Per Click Campaigns and Display Advertising. For all your paid search campaigns, contact Tim King.
Comments (0)