Article courtesy of Noodlehead Marketing.
Powerful Video Introduction
You’ve been on youtube and seen them. I’m referring to that video that looks so bad you can barely watch it, but yet there’s something that keeps your eyes glued to the screen. It has a great story, message or humor and you want to know what happens next - despite the poor quality. Conversely, you have walked out of that theater or stopped that DVD despite exceptional quality. The effects of the movie were amazing, the actors were well known and the marketing was overwhelming. The only problem was, when you were watching it you wanted to leave as soon as possible because there was nothing in the story to engage you.
Now take these two stories and apply them to your company.You have a story and video is a great way to share that story. Your story may be the culture of your company, the story of your product or the way you service clients. It is in there and now it is time not only to tell the world but to show them. The key is to avoid the mistakes made by many and create a powerful video. In order to successfully accomplish this you need a powerful story, good timing and appropriate production values.
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