Search Engine Optimization

Article courtesy of Noodlehead Marketing.

Search Engine Optimization (SEO) Introduction

Search Engine Optimization (often referred to as SEO) is the process of increasing website search engine rank with the intent of increasing a website’s traffic and brand awareness. A search engine’s primary objective is to deliver the most relevant search result possible. It is to match what you are trying to find with what you actually find.

In order for a search engine to accomplish their primary objective, they use two approaches which includes on-site optimization and off-site (back-link building) optimization.

Article courtesy of Noodlehead Marketing.

Google Places allows business owners to add a new listing to or edit an existing listing in Google’s database. In addition, it allows you to provide additional details like photos, hours and coupons, all of which are designed to allow local business owners to stand out on the map and attract more customers. There is also a Place Page that helps users find information including business listing details, reviews, photos, directions and even nearby transit.