This is a totally unoriginal blog post. There have been hundreds, if not thousands, like it. I write it because a meeting I had with a client yesterday reminded me it’s still not common knowledge and because it’s something I believe you need to understand and embrace before diving into social media if you’re to have optimal success.
You’re beginning to buy the hype. Everyone is on Facebook. Your mom, your kid, your grocer. Fortune 500 companies. You’re beginning to feel like you’re missing something and that’s the last thing you want for your business. Get going, right? Set up those accounts, start talking, make some money, right? Not quite.
As follows are some simple recommendations I make to businesses interested in entering the social media arena. Again, these are not unique ideas. Search “stages of social media participation” or the like and you’ll find countless blog posts on the subject. If this is something that interests you, I suggest you explore the topic further. I’ll provide some suggestions for further reading at the conclusion of this post.
BETA 
